Sponsored by:
Since its inception, the semiconductor industry has been based on innovation. For almost 40 years it has consistently met or exceeded the expectations defined by Moore's law. The industry has become a victim of its own success. Customers have come to expect better products and better service delivered at significantly lower prices.
In response to this pressure the industry has transformed into a predominantly outsourced manufacturing model with complex supply chains that span the globe. Successfully managing the supply chain has become a key point of differentiation among competitors who now share the same manufacturing resources.
Inaccurate forecasts, volatile demand, short product life cycles, variability in execution and long manufacturing lead times are just some of the challenges that confront today's semiconductor companies.
GSA would like to invite you to join industry leaders and peers to discuss innovative supply chain management techniques that will allow your company to meet these challenges and deliver substantial benefits to your bottom line.
Date and Location
March 23, 2010
Santa Clara Marriott
2700 Mission College Boulevard
Santa Clara, CA 95054
Get directions
Register Now
For questions regarding this event please contact Alisa Curry.
Agenda
| Time |
Agenda Item |
| 11:00 a.m. |
Registration Opens |
| 11:30 a.m. |
Buffet Lunch and Networking |
12:00 p.m.
|
Keynote Address by Hugh Durdan, Chief Operating Officer, eSilicon Corporation
View the presentation (PDF, 1.05 MB)
Flexible Supply Chains During an Uncertain Market Recovery
As the semiconductor industry emerges from the global recession as part of a broader yet uncertain market recovery, large and small semiconductor companies alike are faced with the same issue: how much of the existing supply chain solution can be leveraged and rationalized against the need for flexible supply chains to manage volatile demand?
In response to this pressure the industry has transformed into a predominantly outsourced manufacturing model with complex supply chains that span the globe. Successfully managing the supply chain has become a key point of differentiation among competitors who now share the same manufacturing resources.
Inaccurate forecasts, uncertain demand, short product life cycles, variability in execution and long manufacturing lead times are just some of the difficulties that confront today's semiconductor companies in these challenging times.
This keynote will focus on techniques to address these challenges by implementing and deploying flexible supply chains during an uncertain market recovery.
|
12:45 p.m.
|
Panel Discussion
The industry leaders on this panel will continue the discussion on ways to implement and deploy flexible supply chains in today's environment of uncertain market recovery.
Moderator: David Markwell, Oracle
David Markwell leads Oracle's Value Chain Planning team focused on the High Technology industry in Northern California. In this role, David has worked with many leading players in the semiconductor sector to help them to adopt and see value from Oracle's solutions.With more than 15 years of experience leading teams domestically and globally to serve the High Tech industry, David is acutely aware of the challenges facing it's constituents.
Panelists:
- Hugh Durdan, Chief Operating Officer, eSilicon Corporation
- Paul Franklin, Staff Advisor and Former Vice President of Operations, Atheros Communications Inc.
- Dr. Raja Petrakian, Senior Vice President, Worldwide Operations, Xilinx, Inc.
|
| 1:45pm |
Q&A with Audience |
| 2:00pm |
Event Concludes |
|
Who Should Attend?
This forum is specifically intended for senior executives and business leaders in operations and supply chain management, with semiconductor companies. Priority confirmation will be given to these executives. Space is limited.
Why should you attend?
By attending, not only will you have the opportunity to network with leading companies in the industry, you will gain business insight from industry thought leaders by participating in an interactive panel discussion.
|
Keynote Speaker
Hugh Durdan, Chief Operating Officer, eSilicon Corporation
As the Chief Operating Officer of eSilicon Corporation, Hugh Durdan is responsible for the company's overall operations management. Mr. Durdan is focused on the development, design, operations and quality of eSilicon's products and services.
Mr. Durdan has more than 28 years of systems, semiconductor and ASIC business experience. Most recently, Mr. Durdan was Vice President of Marketing at eSilicon. Prior to joining eSilicon, Durdan served as vice president of the CCI and Technical Services business group at Altera Corporation, where he drove revenue from $350 million to $550 million in two years, booked over $1 billion worth of design wins, and spear-headed Altera's expansion into the digital consumer market. Prior to this, Durdan served three and a half years at LSI Logic as the vice president and general manager of the Computer and Consumer Divisions. Prior to joining LSI Logic, Durdan was the vice president of engineering at Mylex, a RAID and SCSI host adapter company. Durdan started his career at Digital Equipment Corp with roles in marketing and engineering management. He holds a BSCE from Rensselaer Polytechnic Institute.
Panelists
Paul Franklin, Staff Advisor and Former Vice President of Operations, Atheros Communications
Paul Franklin was most recently Vice President of Operations at Atheros Communications from late 2003 through 2008 and has some 44 years in the semiconductor business. From 2001 to 2003 he served as an independent consultant in the semiconductor industry focusing on operations, business planning, venture financing and as an interim CEO with a start up company. He was President of the Multimedia Products Division of SonicBlue, formerly S3 Corporation from 1999 through 2001. Earlier at S3, a fabless graphics semiconductor company, he had served as Senior Vice President of Operations from 1992. Prior to that he was Vice President of Operations at Actel an FPGA supplier and spent another 20 years in management and engineering roles in manufacturing, product engineering, strategic marketing, and R&QA functions at Monolithic Memories Inc. (MMI) and Motorola. Mr. Franklin majored in chemistry at Arizona State University. He was an early member of the Band of Angels and has served on a number of BODs and advisory board positions. He continues actively as an industry consultant, executive coach and a staff advisor to Atheros Communications.
Dr. Raja Petrakian, Senior Vice President of Worldwide Operations, Xilinx, Inc.
Raja Petrakian serves as senior vice president of worldwide operations, chartered with manufacture and delivery of Xilinx products to the highest quality standards, while driving product cost reduction. Among his global responsibilities are manufacturing, supply chain management (fabrication through delivery), customer service, supplier relationships, purchasing, import/export compliance, new product introduction (NPI) operations, assembly sustaining engineering, and logistics.
Since joining Xilinx in 1995, Petrakian has held many key positions within operations, including processes and systems, production planning, and supply chain management – most recently, as vice president of supply chain management. Before that, he served as a research staff member at the IBM T.J. Watson Research Center.
Petrakian earned B.S. and M.S. degrees in systems engineering from Case Western Reserve University and a Ph.D. in industrial engineering and operations research from the University of California at Berkeley.
|