Q: Founded only three years ago, MHS Electronics has quickly
established itself as a key player within the analog/mixed-signal
foundry market. How has the company’s passionate commitment to
its values and mission contributed to its growth and achievements
in analog/mixed-signal?
A: While it is true that MHS is only three years old, our foundries
in Swindon, UK and Nantes, France were founded in the 1950s and the
1970s, respectively. With such an outstanding heritage within major
semiconductor groups, and proven expertise in complex analog/mixed-signal
products, we have been able to capitalize on our customers’
challenging product development and industrialization programs.
Q: To continue this growth, does MHS plan to expand its foundry
services in the near future, or will you focus on your core offerings?
A: Our strategy is to continue expanding our specialized
foundry services through process technology enhancements in
our current core technologies and through acquisitions. Our
technology roadmap extends our processes in operating voltage and
environmental robustness (e.g., higher operating temperatures).
Concerning acquisitions, we are looking at facilities that will provide
us with better geometries for our radio frequency (RF)/mixed-signal
technologies and with 8-inch capacity. We will also continue to
transfer customer-specific process technologies for second sourcing
and obsolescence management.
Q: MHS Electronics established its business through the acquisition
of foundries from Atmel in France and Zarlink in the UK. How did
this acquisition strategy position and differentiate MHS Electronics in the
worldwide foundry services market?
A: Our facilities in both the UK and France are similar in that
they are specialist foundries, with each delivering high-performance
analog technologies. The Nantes facility specializes in CMOS
process technologies, while the Swindon facility specializes in
bipolar process technologies. The available process technologies
were broadly based on supporting high-performance applications
for the military, space, aerospace, medical and RF telecommunications
markets. We have broadened our market applications to support
power management and industrial controls. Presently, MHS has a broad
portfolio of patents and technology/manufacturing expertise that allows
our customers to design best-in-class solutions for their end markets.
Q: Industry experts forecasted 2008 to be the year for analog. With so
many second- and third-tier foundries focusing on the analog/mixed-signal
space, there is obvious competition as well as plenty of capacity. These
factors, coupled with the economic instability in the industry, suggest
potential market consolidation. How will MHS position itself in light
of this competitive consolidation, and how has MHS addressed this
volatile global marketplace?
A: We are seeing consolidation in the market and expect to see more
consolidation this year, not only between pure-play foundries, but
between pure-play foundries and integrated device manufacturing
(IDM)-based foundries. During these extremely difficult economic
times, our strategy is to remain focused on delivering superior
technology so customers can use our processes to remain competitive
and win business in their respective markets. However, the lack of
visibility in today’s markets has forced us to closely examine our
cost base to ensure we can survive and prosper in the future. We
have recently started to take the necessary steps to reduce costs
across the business, which include cuts at both manufacturing sites.
Q: The analog/mixed-signal market poses challenges for foundries,
including the task of developing a variety of cost-effective, complex
process technologies. What internal
and external resources must a vendor
of analog/mixed-signal services
possess to experience profitability?
A: It is much more difficult to
enter an analog/mixed-signal
market than a pure digital one.
Best-in-class analog/mixed-signal
process technologies result from
decades of experience and expertise
in semiconductor device physics,
complex process integration, and
product design and application. In
addition to the necessary internal
resource expertise, establishing
close relationships with our
customers, design house partners
and electronic design automation
(EDA) vendors is vital for success.
Furthermore, creating strong
research and development (R&D)
programs with academic partners
is very beneficial in paving the
road for further innovation.
Q: In Q4 2008, MHS Electronics’ Swindon site successfully passed its audit for the ISO/TS 16949:
2002 standard certification – its third period of registration since
February 2003. Although foundries can apply for and meet the
rigorous requirements for TS certification, fabless companies have yet
to demystify the value-added approach for meeting the certification’s
requirements. What are the factors contributing to the inability of
fabless companies to achieve TS certification? How can foundries
help their fabless companies demonstrate their commitment to
rigorous quality standards with the certification bodies?
A: Both the Nantes and Swindon manufacturing sites have
successfully fulfilled the requirements of the most severe standards
(Automotive ISO/TS 16949, Avionics EN9000 and Environment
ISO 14001). One barrier to entry for fabless companies is the
requirement to manufacture a product that is physically installed in
a motor vehicle. Thus, fabless organizations cannot obtain a standalone
certification, and would need to become an integral part of
the supply chain by forming a strong partnership with a foundry.
An effective way for foundries to help their fabless partners
achieve TS certification is for both parties to share the burdens
associated with the requirements by contracting service and foundry
agreements, and to mutually demonstrate a commitment to
rigorous quality standards. To implement this innovative approach,
flexibility from the registration body and a great deal of trust and
efficient communication between the fabless company and the
foundry is required. To demystify the value-added approach of
the certification, one must understand that the ISO/TS standard
is focused on the customer/supplier relationship, aiming to
enhance customer satisfaction through continuous improvement,
a zero-defect culture and mastery of the manufacturing process.
Q: To reduce the costs and risks of new IC designs, MHS Electronics
provides foundry process design kits (PDKs) to its customers. To
further this effort, in March 2004 GSA teamed up with industry
leaders to develop the Mixed-Signal/RF PDK Checklist, which helps
fabless companies secure a clear understanding of the source data,
completeness and quality of a PDK before using it to design ICs.
The MS/RF PDK Checklist Working Group is further improving
the Checklist by adding a section that contains an overview of the
portability of the PDK (i.e., database, Pcell language, callback
language and layout transfer format). Have you adopted the Checklist?
(If yes) How does this checklist help MHS and its customers? (If no)
What needs to be improved to make this checklist robust enough
for MHS to adopt the checklist and provide to its customers?
A: We have reviewed and adopted GSA’s Mixed-Signal/RF
PDK Checklist and believe it is a common platform which can
help initiate conversation with new customers. We continue to
work with our customers and EDA suppliers to ensure we have
the most up-to-date PDK support. Currently, we are looking at
the provision of intellectual property (IP) in our CMOS PDKs,
simplifying the design kit data and evaluating how customers
use our design kits. We generally receive very positive feedback
regarding our design kits, models and design manuals.
Q: Industry claims indicate serious challenges for the European
semiconductor industry. Competition in Europe’s chip industry
is lagging, signaling that greater innovation must occur. As a
company that values technological innovation, what steps do you
feel industry leaders must take to restore Europe’s competitive
advantage on a worldwide scale and foster innovation in Europe?
A: From our perspective, we believe that it is not the ability, but
the will of leaders in the industry and government that will help
regain our status as a leading global provider of semiconductor
and electronic technologies. By supporting semiconductor
associations and improving the coordination of R&D programs
to foster innovation, Europe’s competitive advantage could be
restored. We agree with Semiconductor Equipment and Materials
International’s (SEMI) recent whitepaper “Recommendations to the
European Union and National Governments to Increase Europe’s
Microelectronic Industry Competitiveness” that strong support
to dedicated fabs, such as MHS, is necessary to create “more than
Moore” innovative devices for new and emerging applications.
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