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Harmonizing Automotive Design: Making Electronics and Mechanical Component Development Compliment Each Other

Kevin Baughey, Director, ENOVIA Automotive Industry Solutions, Dassault Systèmes
Rick Stanton, Director, Global Semiconductor and High-Tech Industry Solutions Strategy, Dassault Systèmes

Gone are the days when creating an automobile involved nothing but grease, grit and roaring engines.

Smart safety systems, parking sensors, tire pressure monitors and MP3 integration have become common, expected features, and the need for embedded electronics and software systems in automobiles is growing. In fact, electronics and software systems account for almost 35 percent of the production cost of an average car—not even taking into account their ubiquity within the luxury market. In the past, electronics and software were often considered a secondary priority to the rest of the vehicle, but as the key driver of future functions and features, they can no longer be thought of as such.

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New Benchmarks for Communications Processors

William McDonald, Director, CPE and Optical Product Marketing, TranSwitch Corporation

Currently deployed broadband access gateways usually support an ADSL2/2+ wide area network (WAN) interface, multiple Fast Ethernet local area network (LAN) interfaces and Institute of Electrical and Electronics Engineers (IEEE) 802.11a/b/g Wi-Fi. Typical maximum data rates for an ADSL2/2+ line are 24Mbps downstream and 1.4Mbps upstream. IEEE 802.11a/b/g Wi-Fi typically supports a maximum raw data rate of 54Mbps or about 19Mbps net throughput. As a result, these gateways are optimized for sub-100Mbps data throughput performance.

With the advent of higher bandwidth broadband access technologies, such as very high-speed digital subscriber line (VDSL), passive optical network (PON), IEEE 802.11n Wi-Fi and 3G/4G wireless, and the rollout of triple- and quad-play services, end-user demand for bandwidth has increased markedly, from tens to hundreds of megabits. This increase in demand for bandwidth has spurred the industry to introduce a new generation of communications processors that support packet processing at gigabit rates. This article identifies the features that these processors must support to meet these new bandwidth demands, while simultaneously complying with seemingly conflicting requirements for reduced power consumption and bill of materials (BOM) cost.

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PDF Version
GSA Forum: Vol. 16 No. 2 June 2009
GSA Forum readers have the option to view the latest GSA Forum content online or download a PDF version.
June 2009 GSA Forum PDF
Interviews

DR. JALAL BAGHERLI
Chief Executive Officer
Dialog Semiconductor

Dr. Jalal Bagherli

During a period that has proved difficult for many companies, Dialog Semiconductor has emerged as a winner amidst the economic crisis, achieving significant growth and profitability. GSA sat down with Jalal Bagherli, chief executive officer of Dialog Semiconductor, to discuss the main business strategies that have enabled the company to prosper despite the rough economic climate, how being attentive and quickly responding to customers’ shifting needs is vital for industry success, Europe’s analog/mixed-signal industry, what initiatives Dialog is pursuing in the power management area and much more.

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PETER SANTOS
Chief Executive Officer
Audience

Peter Santos

With its ground-breaking technology, Audience is dramatically improving consumers’ mobile phone experiences by ensuring excellent voice quality. The company’s voice processor is the first chip based on the human hearing system and is experiencing great success in the mobile market. GSA sat down with Peter Santos, chief executive officer of Audience, to discuss how the value of the company’s solution is shifting consumer preferences, future applications and markets, how the company is addressing power management, factors that allow the company to accomplish its impressive goals and much more.

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