Doug Grose
Chief Executive Officer
GLOBALFOUNDRIES
Though new to the industry, GLOBALFOUNDRIES is already striving to revolutionize the foundry
industry and shape the future of the supply chain with its innovations in leading-edge technology,
global presence and strong financial backing. In my interview with industry veteran Doug Grose,
chief executive officer of GLOBALFOUNDRIES, we discussed how GLOBALFOUNDRIES’
advanced technologies and fab locations give the company a unique, competitive edge; how the
company will prevail in tough economic times; why its supply chain model benefits its customers;
the significance of its partnership with IBM; and much more.
- Jodi Shelton, President, GSA |
Rajeev Madhavan
Chief Executive Officer
Magma Design Automation
Though the electronic design automation (EDA) industry experienced a slowdown last year, Magma
Design Automation is confident the evolving industry will be able to rebuild itself; and with a
profitable first quarter, Magma is experiencing growth firsthand. In my interview with Rajeev
Madhavan, chief executive officer at Magma Design Automation, we discussed how Magma’s restructuring
and new product strategies will drive the company to success, how Magma will rise above
damaging EDA practices, the benefits of the analog/mixed-signal market and its impact on smart grid
technology and much more.
- Jodi Shelton, President, GSA |
Q: GLOBALFOUNDRIES was only established in March 2009, but industry pundits already forecast
GLOBALFOUNDRIES to be a strong competitor to established foundries.
However, it is becoming increasingly difficult for even established foundries
to entice fabless companies that sell large volumes of product and have
instituted a partnership on process technology development to switch
foundry providers. While it may be easy to attract small fabless companies,
as they cannot afford to do their own process technology development, how
does the company plan to draw large customers who are already loyal to their
current foundries?
A: Since launching GLOBALFOUNDRIES, we've
had the opportunity to engage with many of the world's largest
fabless and fab-lite companies; and it is very clear that these companies
desire more choice at the leading edge. GLOBALFOUNDRIES will
be able to offer a strong alternative for advanced technologies. Our
past experience as an integrated device manufacturer (IDM) gives
us a unique set of capabilities in understanding how to
operate as an extension of our customers' operations, and as
GLOBALFOUNDRIES, we can now harness this for the entire
market. The microprocessor segment is typically the first to
utilize the world's most advanced process technology. Our experience
ramping these technologies in high volumes and at mature yields gives
us a tremendous advantage over our competitors at the leading edge.
In addition to our leading-edge technology, the talent we possess
will also attract customers, large and small. GLOBALFOUNDRIES
believes that talent is critical to technology innovation,
manufacturing and the future of the foundry business model to
effectively serve customers. Our company will be able to unleash our
manufacturing excellence into the foundry market for our customers
because we are well positioned to leverage global talent and connected
to patient capital.
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Q: In Q1 2009, Magma Design Automation regained its momentum,
registering 11 percent quarter-over-quarter (QoQ) revenue growth. In the
second half of 2009, what initiatives will Magma implement to sustain its
profitability, set the company apart from its competitors and improve its
performance within its supply chain? What benefit does participating in the
analog/mixed-signal market provide the company?
A: Magma Design Automation expects to be profitable during
the next three to four quarters. Even if today's difficult economic
climate continues, we have already positioned ourselves to remain
stable and lucrative in 2H 2009. However, if the economy worsens,
we will need to take the necessary actions to sustain our profitability.
Over the past year, Magma has developed software tools that have
great usability and require the effort of fewer engineers, thus enhancing
the productivity of our customers' design processes. This technology
achievement has allowed us to gain many customers and differentiate
from competitors as we strive to provide the most user-friendly tools
that produce profitable chips for our customers. During the next few
months, we plan to interact with many more companies to further
promote the performance advantages of our products.
Magma views the analog/mixed-signal market as the future of chip
design as it is necessary in emerging semiconductor applications such
as smart grid technology. The big chips that the industry typically
produces cannot be used in these new applications which require that
designs be combined with diodes, analog circuitry, etc. We actually
first discovered the demand for the analog/mixed-signal market
when our key customer, Texas Instruments, moved to analog/mixed-signal. In the past, Magma
centered its efforts on wired and wireless communication to support
Texas Instruments in this market. Similarly, when Texas Instruments
voiced a few years ago that they would be getting involved in the
analog/mixed-signal space, Magma heavily invested in it. We have
already developed key analog/mixed-signal design solutions and aim to be
a technology leader in this market.
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