GSA Automotive Interest Group Webinar: "The case for Edge AI in Automotive – implications for semiconductors"

Generative AI is reshaping industries, and the automotive sector is no exception. A 2024 McKinsey survey revealed that 36% of premium car owners in Germany would switch brands for a better digital experience, underscoring AI’s growing role in purchase decisions. For automakers, this raises pressing questions about how and where to run AI models in vehicles: in the cloud, on the edge, or through hybrid approaches. This webinar, based on McKinsey and the Global Semiconductor Alliance’s 2025 collaboration, explores these choices and their impact across the vehicle lifecycle and value chain.