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This invitation only event we will explore how AI and foundation models are transforming Advanced Driver Assistance Systems (ADAS). We will discuss the benefits of end-to-end AI approaches, including software simplification, scalability, and performance gains, as well as challenges like data requirements and safety certification. The event will conclude with a networking cocktail reception.
Learn about the implications on automotive architectures, in car computing, data centers, as well as the impact on the entire industry value chain.
This event content is the result of knowledge exploration that GSA carried out with McKinsey & Company over the course of several months as part of the GSA Automotive Interest Group, with 1:1 interviews, dedicated workshops and expert research.
This session is crucial for automotive OEMs, Tier-1 suppliers, and semiconductor professionals aiming to integrate end-to-end ADAS solutions. Gain insights into the current landscape, benefits, challenges, and implications for semiconductor needs.
If you cannot personally attend, please suggest a substitute to represent your company to automotive@gsaglobal.org.
In-person event in Munich. There will be no recording, no remote access or streaming.
McKinsey & Company

When: March 5, 2026

Where: Munich, Germany

What: Presentations from selected speakers from key automotive value chain players.

Breakout sessions with active discussions moderated by McKinsey

Travel

Hotel Bayerischer Hof
Hotel Bayerischer Hof

Promenadepl. 2-6, 80333
Munich,  Germany