AN INNOVATION AND COLLABORATION PLATFORM




WELCOME TO GSA AUTOMOTIVE

GSA Automotive is a neutral, global collaboration platform where automotive ecosystem executives and experts meet with peers, partners, suppliers, and customers to address common industry challenges together

  • Collaboration takes place both during dedicated events and through intelligently moderated working groups on carefully chosen topics.

  • Working groups take place in all geographies: Europe, North America and Asia Pacific.

  • We produce and collect high-quality articles, reports and other resources that we share with GSA Automotive active members.

  • Invited members are selected semiconductor ecosystem companies, automotive OEMs, Tier 1 and Tier 2 automotive suppliers, software companies and selected organizations with a vested interest in the growth and success of the automotive industry.

CURRENT AUTOMOTIVE INTEREST GROUP TOPIC:

END-TO-END AI ADAS: THE FUTURE OF AUTONOMOUS DRIVING

In the GSA Automotive Interest Group, as part of GSA ongoing collaboration with McKinsey & Company, we identified ADAS as the vehicle domain most likely to be disrupted by recent advances in (Gen)AI.


In this phase of our GSA-McKinsey knowledge partnership, we are focusing on end-to-end ADAS, a new approach that replaces traditional rule-based / explicit programming approach with a single deep learning model that directly maps sensor inputs to driving actions, learning from data rather than predefined rules.


This can bring advantages such as (1) Simplification of the stack, with fewer hand-crafted modules; (2) Scalability, with easier adaptation to new driving scenarios including edge cases; (3) Potential for performance gains and for lower cost.


Challenges include (1) the black-box nature of the approach, with lack of interpretability for safety regulators, validation and liability issues; (2) Increase data hunger and compute demand to guarantee robust and reliable behavior in diverse and challenging driving scenarios.


As usual, the project includes 1:1 interviews, workshops (virtual and in-person) and a report of the results that will be shared with Automotive Interest Group participants and presented in a dedicated event.


We welcome all relevant players in the automotive industry to join this interest group at no cost: OEMs, tier-1 suppliers, semiconductor ecosystem players, as well as companies providing software solutions (OS, middleware, user functions).
If you are any of the above, please contact automotive@gsaglobal.org.

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