Wearables: Mapping the Path from “Interesting Niche” to “Credible Product Category”
Ian Ferguson, Vice President, Segment Marketing, ARM Holdings PLC Recently, I was lucky enough to be invited to sit on a panel focused on the opportunity for the use of wearables by the poorest three people on this planet. As I sat on this panel, I reflected on the use cases that would enable mass-market deployment of wearables, coupled with the technical and business challenges that prevent those use cases from becoming reality. Eighteen months ago, our industry was barely discussing this space and now many commentators are dismissing it as a pure niche play, but I am highly excited Read More