GSA Women’s Leadership Initiative (WLI) launched Design the Solution, a branding campaign aimed at university women in STEM, to highlight the global impact of a career in semiconductors. The campaign, which is housed at https://www.designthesolution.org/, employs an integrated marketing approach to reach all members of the target audience and effectively recruit more women into the semiconductor ecosystem.

As a GSA member company, you have a vested interest in the goal of this campaign. We hope that by making these assets available to you, we are providing the tools for your participation in a broad effort to reach future women in semis. Below you will find the Design the Solution campaign materials:


Poster & Print Ad

Social Ads

PowerPoint Slide



These high-resolution 24×36 posters can be printed and hung as physical signage or displayed on a virtual billboard.

Print Ads

These print ads, downloadable in pdf form, can be printed as flyers, distributed via email, or posted on a website.

Social Graphics

This editable .psd template allows you to feature a woman in tech of your choice for social media posts.


The PPT file contains horizontal versions of the images used in the print ads, perfect for in-person or virtual presentations.


We would love for you to tag WLI when you post anything for this campaign on social media! Below are our social accounts:

Facebook: GSA Women’s Leadership Initiative | @gsawli | https://www.facebook.com/gsawli
LinkedIn: GSA Women’s Leadership Initiative | https://www.linkedin.com/showcase/gsa-womens-leadership-initiative/
Instagram: GSA Women’s Initiative | @designingthedifference | https://www.instagram.com/designingthedifference/

Additionally, reach a larger audience by using our campaign hashtags on Facebook, LinkedIn, Instagram, and Twitter:


Feel free to reach out to marketing@gsaglobal.org with any questions or concerns.

See how your peers are using Design the Solution with advice from Rising Women of Influence: https://designthesolution.org/rising-women/