The Challenges to Achieve Level 4/Level 5 Autonomous Driving

Jan Patnzar Vice President of Sales and Marketing VSORA Lauro Rizzatti Consultant The path to achieve fully autonomous driving (AD) progresses through five levels of increasing automation, as codified by the Society of Automobile Engineers (SAE) in 2014 under Standard J3016. It starts with L1 or basic driver assistance, and moves to L2, which means feet off the gas or break. L3, as in hands off the wheel, comes next, then L4 or eyes off the road to, finally, L5 that allows all passengers to have their minds off driving. See figure 1. Figure 1 Caption: Autonomous driving progresses Read More

The Challenges to Achieve Level 4/Level 5 Autonomous Driving2022-05-03T14:51:11-05:00

PowerVR Virtualization: A Critical feature For Automotive GPUs

By Imagination Technologies Limited What is GPU virtualization? Conceptually, virtualization is the capability of a device to host one or more virtual machines (VMs) that each behaves like actual independent machines with their own operating system (OS), all running on the same underlying device hardware. In regard to GPUs, this means the capability to support multiple concurrently running operating systems, each capable of submitting graphics workloads to the single graphics hardware entity. GPU virtualization is now a must-have for a range of next-generation applications, from automotive, to consumer electronics, to the IoT. GPUs that implement hardware virtualization can provide isolation Read More

PowerVR Virtualization: A Critical feature For Automotive GPUs2019-04-10T08:10:11-05:00

The Clockspeed Dilemma: What Does it Mean for Automotive Innovation?

In the last 100 years, the auto industry has been at the forefront of innovation, building a powerful base of knowledge along the way. From the Model T to mass production to automatic transmissions and beyond, the car has evolved into an amazing blend of road machine and sophisticated computer. And yet, despite all this astonishing innovation, we believe the next decade will produce as much change as the previous century. In less than five years, cognitive computing has advanced from a novelty to a commercialized means for solving problems. In 2014, bioengineers developed a circuit modeled on the human Read More

The Clockspeed Dilemma: What Does it Mean for Automotive Innovation?2019-04-10T10:16:22-05:00

100 Billion Reasons To Love Engineering Again

By Tyson Tuttle, CEO, Silicon Labs  The IoT is a hot topic these days. IHS Technology predicts 95.5 billion devices will be on the internet in 2025. That’s a staggering number. But it seems possible as the trend has hit an inflection point and many companies are getting behind it with applications and enabling technology. The closest comparison we have to the IoT is the handset revolution from the early part of this century. Today, there are arguably only a few large handset makers and a handful of semiconductor companies supplying them. That makes for a pretty cutthroat style industry. Read More

100 Billion Reasons To Love Engineering Again2019-04-09T11:51:20-05:00

Enabling Positioning Everywhere: InvenSense’s Inertial Positioning and Navigation

By: Chris Goodall, Managing Director, InvenSense Canada We’ve all been there. Heading somewhere new, relying on our GPS. We have our phones, so why bother looking up directions beforehand? “We’ll look on our phones to find terminal E when we make our connection.” “The restaurant is on Canyon Road, I’ll look at the map on my phone when we get in the car.” And before we know it, the beautiful, scenic drive to the restaurant with the great view, becomes the lost GPS highway. The quick connection in St. Louis becomes a panicked sprint to the flight monitors, feverishly looking Read More

Enabling Positioning Everywhere: InvenSense’s Inertial Positioning and Navigation2019-04-10T10:11:29-05:00

The Road to Smart Mobility- How Asia is Fast Becoming the Innovation Hub for Autonomous Driving

By Steve Owen and Lars Reger, NXP Semiconductors The car as we know it is evolving. It is transforming from a single mode of transportation to a personalized mobile information hub – fully connected to the outside world. These connected cars will be a core element in creating an autonomous driving experience, especially with the rise of new wireless technologies such as Vehicle to X (V2X) communications. V2X are intelligent systems integrated into vehicles, which are capable of collecting and analyzing data from other vehicles and the surrounding infrastructure. This vehicular intelligence is a critical component to enable autonomous driving and to make smart mobility concepts Read More

The Road to Smart Mobility- How Asia is Fast Becoming the Innovation Hub for Autonomous Driving2019-04-10T10:16:54-05:00

Semiconductor Technology Helps Break Down the Barriers to Widespread Electric Vehicle Adoption

By: Sravan Vanaparthy, Product Marketing Manager, ON Semiconductor The anticipated penetration of the combustion engine powered passenger car market by vehicles with electrified powertrains – be they pure electric or hybrid - is not happening as quickly as perhaps many industry observers had anticipated just a few years ago. There are several reasons for this, not least that many automakers such as Ford and Volkswagen have been able to develop smaller capacity engines with direct gasoline injection and newer turbo technologies that develop the required power but with high efficiency, better economy and lower emissions. In addition, battery technology has still Read More

Semiconductor Technology Helps Break Down the Barriers to Widespread Electric Vehicle Adoption2019-04-10T10:15:52-05:00

Innovative Automotive Safety Applications Driving Memory Growth in Cars

By: James Hawley, Automotive Product Line Manager, Micron Technology According to Harvard Health Watch 2013, the average American spends 101 minutes driving per day. This creates a huge opportunity for the automotive electronics industry to deliver solutions that enhance the driver and passenger experience during this time. So it comes as no surprise that every major automotive manufacturer is developing new innovations for the connected car. The innovations receiving the most attention focus on driver and passenger safety. New applications like integrated voice recognition and hand recognition controls in infotainment systems and dashboard displays, as well as collision avoidance applications, Read More

Innovative Automotive Safety Applications Driving Memory Growth in Cars2019-04-10T10:12:04-05:00

The Road to Self-Driving Cars

By: Hans Adlkofer, Vice President, Automotive Systems, Infineon Technologies AG There are several steps from today’s vehicles, with advanced driver assistant systems (ADAS) to fully automated self-driving cars. The automotive industry has already reached the first levels with partial automation. But there is still a long way to go towards highly automated cars and finally fully automated driving cars, which is not expected before 2025. While functions like adaptive cruise control, autonomous braking or parking assistance are already deployed, the road to fully self-driving cars requires a lot of further learnings and innovations but also correct legal framework. The article Read More

The Road to Self-Driving Cars2019-04-10T10:17:23-05:00

CO2 Regulations Drive Innovation in the Automotive Industry

By: Sofiane Serbouh, Technical Marketing - Vehicle Electrification Segment, Fairchild Semiconductor Health and environmental concerns around air pollution and Global Climate Change have pushed governments for decades to legislate the reduction of polluting emissions, particularly in the automotive industry. Many improvements have been achieved thanks to the introduction of cleaner fuel, catalytic converters, particle filters and more efficient engines. However, all these improvements have been offset by the growing number of cars sold every year and governments need to apply more stringent restrictions with cost penalties to vehicle manufacturers for not meeting the targeted reduction of polluting emissions such as Read More

CO2 Regulations Drive Innovation in the Automotive Industry2019-04-10T10:02:23-05:00